Tour IQ – AI-Powered Dynamic Pricing for Tours

Built for Tour Operators

Pricing intelligence for operators who make decisions every hour.

TourIQ watches the cruise ships, the weather, your booking pace and your competitors then prices every seat, every hour, with a human still in control.

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What-If Price Simulator

Simulated PriceRM Required

$296+18.4%

$50Auto $296RM $323$500

Fill Rate

54%

11%

Guests

43

Revenue

$12,728

$272

Zone

Yellow

Changed

Revenue zone meter

Current position against revenue zones

Currently in Yellow zone

$12,728

Break-Even$8,000

Budget Target$13k

PMR$20k

Out Perform

TO GREEN

+$272

1 more guests

PACE NEEDED

1 guests/day

1 day remaining

MAX UPSIDE

+$7,272

if PMR reached

Factor IQ is driven by

Booking Pace
Weather
Cruise Arrivals
Events
Holidays
Competitor moves
Hotels
Fligh
Seasonality

The Problem

Tour operators were still pricing like the market stood still.

Tours do not sell in a straight line. A morning snorkel trip can change with the weather. A sunset sail can spike because of cruise arrivals. A helicopter tour can shift because of seasonality, hotel occupancy, or last-minute booking pace.

Weather changes demand daily

Cruise arrivals create sudden spikes

Seasonality affects every departure

Hotel occupancy influences booking behavior

Last-minute demand changes pricing opportunities

Habitline in numbers

Real habits, real consistency

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01234

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AI accuracy at 30 days

TourIQ's model predicts departure outcomes with 94.2% accuracy over a 30-day horizon.

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01346

Revenue lift vs static pricing

Operators using TourIQ earn 12.6% more than they would with flat, manually-set prices.

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01235

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Factors analyzed per departure

From cruise ships in port to hotel occupancy every departure is priced against real-world signal.

3,990+

Pricing decisions logged

What we Believe

The best pricing system still needs the operator in control.

02469

01234

00112

AI accuracy at 30 days

TourIQ's model predicts departure outcomes with 94.2% accuracy over a 30-day horizon.

00001

00112

01346

Revenue lift vs static pricing

Operators using TourIQ earn 12.6% more than they would with flat, manually-set prices.

00001

01235

00000

Factors analyzed per departure

From cruise ships in port to hotel occupancy every departure is priced against real-world signal.

3,990+

Pricing decisions logged

The Solution

TourIQ adapts to how you operate.

A snorkel charter, a helicopter tour and a concert don't share the same demand signals. So T ourIQ ships as five editions each pre-tuned to the factors that actually move your prices.

Tour IQ Water

Tuned for:

Swell

Wind

Tides

Cruise Arrivals

Boat charters, snorkel and dive trips, sunset sails and whale watching.

Tour IQ Water

Tuned for:

Swell

Wind

Tides

Cruise Arrivals

Boat charters, snorkel and dive trips, sunset sails and whale watching.

Tour IQ Water

Tuned for:

Swell

Wind

Tides

Cruise Arrivals

Boat charters, snorkel and dive trips, sunset sails and whale watching.

Our Platform

AI pricing that operators can understand, approve and control.

TourIQ connects to the booking platforms operators already use, reads key demand signals and turns them into clear pricing recommendations. Operators can approve, override or reject every move, with full reasoning and action history logged.

Factor IQ

Reads the demand signals around every departure weather, cruise ships, events, holidays, competitors and more and weights them into a clear, explainable picture.

Performance IQ

Shows booking pace, fill rate, channels, revenue zones and seasonality in one live view so you always know what's happening now, not just what already happened.

Integrations

Keep your booking system.

TourIQ plugs in.

No rip-and-replace. TourIQ connects to the platforms you already run on, reads your live bookings and departures, and writes prices back so nothing about your day-to-day setup has to change.

You're always in control

AI moves the math. You keep your hand on the wheel.

Handing pricing to software is a big ask. So T ourIQ is built brakes-first every recommendation is explainable, reversible and yours to approve.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Every reason, shown

No black box. Each recommendation shows the signals behind it weather, pace, cruise arrivals, competitors so you see why before you decide.

Approve, override or reject

Nothing changes a price without a person. Accept the move, adjust it, or decline it TourIQ recommends, you decide.

One-click reversible

Changed your mind? Any price can be reverted in a single click. No move is ever locked in.

Full audit trail

Product Designer focused on intuitive digital experiences.

Guardrails on every price

Set floors and ceilings. TourIQ never recommends outside the boundaries you define your pricing stays on-brand and protected.

Emergency pause

One switch stops all automated pricing instantly across a product, a location or the whole business. The brake is always within reach.

Kill Switch→

The most important button in the app and it's always one tap away.

What we Believe

The best pricing system still needs the operator in control.

02469

01234

00112

AI accuracy at 30 days

TourIQ's model predicts departure outcomes with 94.2% accuracy over a 30-day horizon.

00001

00112

01346

Revenue lift vs static pricing

Operators using TourIQ earn 12.6% more than they would with flat, manually-set prices.

00001

01235

00000

Factors analyzed per departure

From cruise ships in port to hotel occupancy every departure is priced against real-world signal.

3,990+

Pricing decisions logged

Nikunj Agarwal

Founder, Tour IQ

The vision behind it

TourIQ started with a simple belief: tour operators deserve the same pricing intelligence that airlines and hotels have used for years, but built specifically for the reality of tours and activities.

Every day, operators manage changing weather, shifting demand, cruise schedules, events, seasonality, crew capacity and last-minute booking pressure. Most of these decisions happen with limited time, scattered data and constant operational pressure.

TourIQ gives operators a smarter way to price every departure without taking control away from them. It brings the signals, the math and the recommendation. The operator keeps the final say.

TourIQ started with a simple belief: tour operators deserve the same pricing intelligence that airlines and hotels have used for years, but built specifically for the reality of tours and activities.

TourIQ gives operators a smarter way to price every departure without taking control away from them. It brings the signals, the math and the recommendation. The operator keeps the final say.

The people building it