Pricing intelligence for tour & activity operators
TourIQ watches the cruise ships, the weather, your booking pace and your competitors then prices every seat, every hour, with a human still in control.
Connects to FareHarbor · Ventrata · PeekPro
NEW TO THIS?
What is dynamic pricing?
It's charging the right price for the moment instead of one fixed price all year. When demand is high, the price goes up. When a trip is about to sail half-empty, the price comes down to fill seats. The same idea airlines and hotels have used for decades now built for tours.
One price, every single day.
A fixed rate set once and left alone — no matter what's happening that day.
Same trip: Molokini Snorkel · 7:00 AM
Cruise ship in port
2,400 visitors · could charge more
Perfect-weather Saturday
Everyone wants to be on the water
Slow rainy Tuesday
Boat sailing half-empty
Leaves money on the table on busy days, and sails empty seats on slow ones.
One price, every single day.
A fixed rate set once and left alone — no matter what's happening that day.
Same trip: Molokini Snorkel · 7:00 AM
Cruise ship in port
2,400 visitors · could charge more
Perfect-weather Saturday
Everyone wants to be on the water
Slow rainy Tuesday
Boat sailing half-empty
Leaves money on the table on busy days, and sails empty seats on slow ones.
The right price for that day.
TourIQ reads the day's demand signals and prices each departure accordingly — up when it's hot, down when it's quiet.
Same trip: Molokini Snorkel · 7:00 AM
Captures the busy days and fills the slow ones — more revenue, fuller boats.
Set
Set
the
the
right
right
price
price
across
across
every
every
horizon
horizon
from
from
a
a
year
year
out
out
to
to
the
the
final
final
hour
hour
before
before
departure.
departure.
Live recommendations from the TourIQ engine every 6 hours inside the Money Zone.
Used by operators across:
#Catamaran charters
#Helicopter tours
#Whale watching
#Snorkel & dive
#Wine tasting
#Sunset sails
#ATV & off-road
#Wine country tours
#Ski & snow excursions
Weather
Cruise Ships
Events
Holidays
Competitors
Flights
Hotels
Customer IQ
Time Horizons
Seasonality dominates a year out. Booking pace dominates 24 hours out. TourIQ shifts factor weights automatically.
Time Horizons
Seasonality dominates a year out. Booking pace dominates 24 hours out. TourIQ shifts factor weights automatically.
FareHarbor historical booking data.
All analysis by booking history.
Time Horizons
Seasonality dominates a year out. Booking pace dominates 24 hours out. TourIQ shifts factor weights automatically.
Plugs into the booking platform you already use.
Read bookings, departures and pricesheets on a schedule. Push prices back when you're ready. No spreadsheets, no double entry.
Live
Live
Live
Live
Live
Live
Stay Tuned
Stay Tuned
Built around the decision, not the dashboard
A workflow that earns trust before it earns revenue.
A workflow that earns trust before it earns revenue.
01
-
Authority zones
02
-
Price Position
03
-
Revenue Zone Meter
04
-
Departures
05
-
Approvals
Authority zones
Built-in approval zones that let AI optimize pricing while keeping revenue teams and leadership in full control.
Price position
Know your range. Know your role. Price with confidence.
Revenue zone meter
Know exactly where this departure stands and what it takes to move up.
Departures
Your full schedule. Fully intelligent. See every departure's zone, fill, and AI recommendation without opening a single spreadsheet.
Approvals
One click. Maximum revenue. Review every AI pricing recommendation and approve, reject, or override you stay in control.
Approve
$89 -> $79
Reject
Override
See performance clearly, Price smarter.
See performance clearly, Price smarter.
Performance IQ
Booking Pace
Booking Window
Fill Rate
Channels
Revenue Zones
Seasonality
Know exactly how far in advance guests are committing.
12
days Avg lead time
Booking Pace
Booking Window
Fill Rate
Channels
Revenue Zones
Seasonality
See whether this season is ahead, behind, or tracking last year.
+24%
Pace vs last year
Booking Pace
Booking Window
Fill Rate
Channels
Revenue Zones
Seasonality
See whether this season is ahead, behind, or tracking last year.
+24%
Pace vs last year
The Brain
An AI engine you can argue with.
Composite scoring across 10 signals. Weights re-learned weekly from real outcomes. Every recommendation comes with the math that produced it.
01
-
Data Normalization
02
-
Back & Forward Test
03
-
Demand Model
04
-
Confidence Core
05
-
Price Optimization
06
-
Why Engine
Built for real operations
Tour operators, every horizon, every signal.
365 × 24
Hours
Hours
Days
Days
Every departure. Smarter
Every departure. Smarter
price. Every hour.
price. Every hour.
Default CEO-tier guardrail band
Default CEO-tier guardrail band
From open Approvals to logged decision
From open Approvals to logged decision
Continuous pricing coverage
Continuous pricing coverage
Common questions
Frequently asked questions
Can't find your answer?
How long does setup take
Most operators are live in 30 minutes of guided setup operator name, primary brand, one branch, booking-platform credentials, hard floor and ceiling per product, and authority zones. Everything else can be configured after launch.
How do I turn pricing off if something goes wrong?
One click on the Emergency Pause halts all pricing immediately. A loud banner shows on every page until you resume. Pause can be scoped globally, per location, per product, or per departure.
Does TourIQ change prices without my approval?
Only inside the guardrail bands you set. By default, anything beyond ±5% on day one requires a Revenue Manager; anything beyond ±25% requires CEO sign-off. You loosen the bands as you build confidence.
What data does TourIQ pull from my booking platform?
Products, customer-type tiers, pricesheets, departures, bookings and guests on a recurring schedule. TourIQ doesn't process payments or touch your checkout flow.
How does the AI decide the price?
A weighted composite of up to 8 demand signals weather, cruise arrivals, events, holidays, competitors, booking pace, hotel occupancy, flight arrivals re-weighted automatically based on how close the departure is. Every recommendation shows exactly which factor moved the number.
Can I see every change after the fact?
A weighted composite of up to 8 demand signals weather, cruise arrivals, events, holidays, competitors, booking pace, hotel occupancy, flight arrivals re-weighted automatically based on how close the departure is. Every recommendation shows exactly which factor moved the number.
Which booking platforms do you integrate with?
Bi-directional with PeekPro. Read-only with FareHarbor (push on demand). Ventrata in active development. Rezdy, Viator, TripAdvisor Experiences and GetYourGuide on the roadmap.
Trusted in the operator community
Built with operators, for operators.
TourIQ is active across the tour-operator ecosystem from member communities to industry conferences.
Communities
Founding partner & active contributor
Founding partner & active contributor
Conferences / Events
Where you'll find us this year
Where you'll find us this year
Communities
Founding partner & active contributor
Founding partner & active contributor
Conferences / Events
Where you'll find us this year
Where you'll find us this year
Price every departure with confidence.
Book a 30-minute demo with your real data. We'll show you what a week of TourIQ looks like!
Price every departure with confidence.
Book a 30-minute demo with your real data. We'll show you what a week of TourIQ looks like!
Price every departure with confidence.
Book a 30-minute demo with your real data. We'll show you what a week of TourIQ looks like!
One click halts every price move. Always available
The button operators hope they never need
Emergency Pause — Kill Switch
Immediately pause AI pricing. Affected departures will revert to fallback prices.
Pause Scope
Pauses AI pricing across all brands, products, and departures.
To resume an active pause, go to Settings → Emergency Pause.
One click halts every price move. Always available
The button operators hope they never need
Emergency Pause — Kill Switch
Immediately pause AI pricing. Affected departures will revert to fallback prices.
Pause Scope
Pauses AI pricing across all brands, products, and departures.
To resume an active pause, go to Settings → Emergency Pause.
Common questions
Frequently asked questions
Can't find your answer?
How long does setup take
Most operators are live in 30 minutes of guided setup operator name, primary brand, one branch, booking-platform credentials, hard floor and ceiling per product, and authority zones. Everything else can be configured after launch.
How do I turn pricing off if something goes wrong?
One click on the Emergency Pause halts all pricing immediately. A loud banner shows on every page until you resume. Pause can be scoped globally, per location, per product, or per departure.
Does TourIQ change prices without my approval?
Only inside the guardrail bands you set. By default, anything beyond ±5% on day one requires a Revenue Manager; anything beyond ±25% requires CEO sign-off. You loosen the bands as you build confidence.
What data does TourIQ pull from my booking platform?
Products, customer-type tiers, pricesheets, departures, bookings and guests on a recurring schedule. TourIQ doesn't process payments or touch your checkout flow.
How does the AI decide the price?
A weighted composite of up to 8 demand signals weather, cruise arrivals, events, holidays, competitors, booking pace, hotel occupancy, flight arrivals re-weighted automatically based on how close the departure is. Every recommendation shows exactly which factor moved the number.
Can I see every change after the fact?
A weighted composite of up to 8 demand signals weather, cruise arrivals, events, holidays, competitors, booking pace, hotel occupancy, flight arrivals re-weighted automatically based on how close the departure is. Every recommendation shows exactly which factor moved the number.
Which booking platforms do you integrate with?
Bi-directional with PeekPro. Read-only with FareHarbor (push on demand). Ventrata in active development. Rezdy, Viator, TripAdvisor Experiences and GetYourGuide on the roadmap.
Common questions
Frequently asked questions
Can't find your answer?
How long does setup take
Most operators are live in 30 minutes of guided setup operator name, primary brand, one branch, booking-platform credentials, hard floor and ceiling per product, and authority zones. Everything else can be configured after launch.
How do I turn pricing off if something goes wrong?
One click on the Emergency Pause halts all pricing immediately. A loud banner shows on every page until you resume. Pause can be scoped globally, per location, per product, or per departure.
Does TourIQ change prices without my approval?
Only inside the guardrail bands you set. By default, anything beyond ±5% on day one requires a Revenue Manager; anything beyond ±25% requires CEO sign-off. You loosen the bands as you build confidence.
What data does TourIQ pull from my booking platform?
Products, customer-type tiers, pricesheets, departures, bookings and guests on a recurring schedule. TourIQ doesn't process payments or touch your checkout flow.
How does the AI decide the price?
A weighted composite of up to 8 demand signals weather, cruise arrivals, events, holidays, competitors, booking pace, hotel occupancy, flight arrivals re-weighted automatically based on how close the departure is. Every recommendation shows exactly which factor moved the number.
Can I see every change after the fact?
A weighted composite of up to 8 demand signals weather, cruise arrivals, events, holidays, competitors, booking pace, hotel occupancy, flight arrivals re-weighted automatically based on how close the departure is. Every recommendation shows exactly which factor moved the number.
Which booking platforms do you integrate with?
Bi-directional with PeekPro. Read-only with FareHarbor (push on demand). Ventrata in active development. Rezdy, Viator, TripAdvisor Experiences and GetYourGuide on the roadmap.
NEW TO THIS?
What is dynamic pricing?
It's charging the right price for the moment instead of one fixed price all year. When demand is high, the price goes up. When a trip is about to sail half-empty, the price comes down to fill seats. The same idea airlines and hotels have used for decades now built for tours.
One price, every single day.
A fixed rate set once and left alone — no matter what's happening that day.
Same trip: Molokini Snorkel · 7:00 AM
Cruise ship in port
2,400 visitors · could charge more
Perfect-weather Saturday
Everyone wants to be on the water
Slow rainy Tuesday
Boat sailing half-empty
Leaves money on the table on busy days, and sails empty seats on slow ones.
The right price for that day.
TourIQ reads the day's demand signals and prices each departure accordingly — up when it's hot, down when it's quiet.
Same trip: Molokini Snorkel · 7:00 AM
Captures the busy days and fills the slow ones — more revenue, fuller boats.